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The Problem

Common Pantry is a local Chicagoland 501(c)(3) non-profit food pantry dedicated to combating food insecurity. In 2022 they were awarded one of four $100,000 Impact Grants. This grant has allowed Common Pantry to expand from their current home to a larger more permanent space. This project seeks to address the non-profit's growing pains as they experience a surge in brand awareness and donations.

The Overview

Business Objective
Redesign the 501(c)(3) Common Pantry Call To Action (CTA) pages to provide new donors a streamlined giving experience and increase engagement for the expanding non-profit.

User Objectives
A concise method for financial donations.

Accessible breakdown of donations.

Quick access to organize drop offs.

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Target Audience

Common Pantry is a food panty that services select local zip codes in the wider Chicago-land area. The target audience is mostly volunteers or neighbors. Individuals 30+ and families with median or above median incomes.

Unique Features

Interactive Slider
The goal of this feature is to (a) Provide users a simple low pressure tool to estimate their donations and (b) Allow Common Pantry a rough volume of donations so that they can staff accordingly.


Smart Animation Calendar
The goal of this feature is to draw the user into committing to a drop off time with the expectation that they will be more likely to follow through with their planned donation.

Card Buttons
The goal of this feature is to provide users clear navigational signifiers and offer users visual breakdowns of donations

Figma 
Prototype

Low Fidelity

'Home screen' where users can view upcoming events and fundraisers as well as navigate to all other screens.                   

Mid Fidelity

'Home screen' where users can view upcoming events and fundraisers as well as navigate to all other screens.                   

High Fidelity

'Home screen' where users can view upcoming events and fundraisers as well as navigate to all other screens.                    

Low Fidelity

'Donation Screen' where users can make financial donations as well as review what donations are encouraged. 

Mid Fidelity

'Donation Screen' where users can make financial donations as well as review what donations are encouraged.

High Fidelity

'Donation Screen' where users can make financial donations as well as review what donations are encouraged.

Low Fidelity 

'Wishlist Screen' where users can view in-demand donations need at Common Pantry.

Mid Fidelity

'Wishlist Screen' where users can view in-demand donations need at Common Pantry.

High Fidelity

'Wishlist Screen' where users can view in-demand donations need at Common Pantry.

Low Fidelity

'Drop off Screen' where users can review what donations are encouraged and set up a time/day to drop them off. 

Mid Fidelity

'Drop off Screen' where users can review what donations are encouraged and set up a time/day to drop them off.

High Fidelity

'Drop off Screen' where users can review what donations are encouraged and set up a time/day to drop them off.

Low Fidelity

'Food Donation Screen' where users can see the specific impact of their donations towards combatting food insecurity. 

Mid Fidelity

'Food Donation Screen' where users can see the specific impact of their donations towards combatting food insecurity.

High Fidelity

'Food Donation Screen' where users can see the specific impact of their donations towards combatting food insecurity.

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WORKS